cala saona beach in formentera balearic islands spain

Dua Lipa in Tulum

Dua Lipa’s recent Tulum stop highlights how a beach town can feel like a fashion statement. Her images read like a mood board for modern coastal style, serene yet a little bold.

Tulum shows that celebrity getaways are about feeling grounded and stylish at the same time. Holidaymakers are drawn to the mix of calm beaches and design-forward stays that double as wellness hubs. Travelers are paying attention to how style and slow living now go hand in hand. Let’s dive in!

a view of maya ruins at tulum archaeological site

Why celebs flock here

Tulum gives visitors privacy in plain sight, with boutique villas tucked into jungle edges and quiet stretches of sand. Celebrities like Dua Lipa can relax, take photos, and enjoy a low-key scene that still feels exclusive. That blend makes Tulum an appealing stop for anyone wanting both calm and cachet.

The town’s aesthetic is easy to adopt on social feeds because it looks effortless and curated at once. Visitors find that rustic textures and refined details photograph well without feeling staged. That visual harmony keeps both stars and design-minded travelers coming back.

luxury blue beach chairs on the empty beachmexico

The boho chic language

Tulum’s look leans on natural materials, light fabrics, and furniture that feels handmade rather than mass-produced. That style reads as timeless while still feeling fresh and modern for beach life. It’s a soft kind of glamour that feels personal rather than flashy.

Design-minded travelers are attracted to spaces that look like a lived-in sanctuary instead of a showroom. Those elements create a mood that’s cozy, mindful, and very photogenic. Visitors respond to how spaces invite lingering rather than rushing.

cancun mexico sea line during beautiful sunrise peaceful caribbean sea

Architecture meets nature

Many properties in Tulum are designed to sit gently within the landscape, with open-air rooms and local materials. Resorts and villas blur indoor and outdoor living so the jungle or sea becomes part of daily life. That careful framing turns every view into a scene worth remembering.

Places known for these designs often use local craftsmen and natural finishes to keep things authentic. Travelers who care about craft notice the difference between thoughtful design and trend-driven decor. The result is a stronger sense of place that supports slow travel.

holbox quintana roo mexico 16 may 2022 rooftop bar with

Hotels with thoughtful rituals

Some hotels in Tulum pair their rooms with wellness programming, offering yoga, sound baths, and local rituals as part of the stay. These experiences are woven into the property’s design so guests can feel calm without leaving the grounds. That approach makes a vacation feel restorative and curated at the same time.

Nomade and similar properties emphasize experiences that slow the pace and invite reflection, not just activity. Visitors often choose these places to disconnect from screens and reconnect with simple pleasures. The combination of style and ritual is a major reason Tulum stands out.

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Dua’s beach wardrobe

Dua Lipa’s Tulum looks favored bold minimalism, mixing sleek silhouettes with beach-ready ease. Her outfits read like a confident statement that still fits the relaxed surroundings. That balance of daring and ease feels perfectly suited to a design-forward beach escape.

When artists wear pieces that push boundaries in a calm setting, photos take on a cinematic quality. Fashion moments like these show how beachwear has evolved into a form of personal storytelling. Holidaymakers who follow trends notice how outfit choices reflect the place itself.

CAP D'ANTIBES, FRANCE - MAY 23: Dua Lipa attends the amfAR Cannes Gala 2019 at Hotel du Cap-Eden-Roc on May 23, 2019 in Cap d'Antibes, France.

Style that makes headlines

Images from celebrity getaways often spark wider fashion conversations about what feels modern and wearable now. Dua Lipa’s choices in Tulum landed in fashion pages because they combined confidence with simplicity. That kind of coverage helps shape what travelers see as desirable for beach looks.

For many travelers, those headlines do more than inspire outfits; they influence the type of stays people seek. When fashion and travel sync, destinations take on a new cultural life. That shared attention nudges other guests toward similar style choices.

sunset yoga woman on sea coast

Wellness woven into design

Wellness offerings in Tulum are often integrated into the property rather than tacked on as an add-on. Guests can join sunrise yoga, sound sessions, or guided nature walks without leaving the resort space. That seamlessness helps make relaxation feel like part of the decor, not an afterthought.

Design-minded visitors appreciate it when a spa or ritual area looks as intentional as the rooms and restaurants. Those visual cues reinforce the idea that wellness and aesthetics are part of the same experience. Travelers leave feeling like the trip supported both body and sense of taste.

lounge bar and night clubs at hikkaduwa beach

Nightlife that still calms

Tulum’s evening scene manages to feel lively without tipping into city-level chaos, with music and gatherings that respect the coast. Beach clubs and jungle bars create atmospheres that feel curated and relaxed at the same time. That low-key energy lets visitors enjoy social life without overstimulation.

Venues like beach clubs host DJ sets and events that feel organic rather than contrived. The mix of music, open-air dining, and natural soundscapes keeps nights memorable and soulful. Travelers often say evenings here feel like a long, friendly conversation.

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Eco forward choices matter

Many of the more notable spots in Tulum prioritize materials and practices that aim to reduce environmental impact. That eco-forward mindset is part of the overall aesthetic, from thatched roofs to locally sourced finishes. It helps travelers feel their stay is aligned with responsible choices.

Sustainability is not perfect everywhere, but when resorts commit to local craft and lower-impact design, it makes a visible difference. Visitors who care about the planet notice those efforts and reward places that try. That ethical attention is now a meaningful part of the boho chic appeal.

Tulum, Mexico. May 20, 2021.Beautiful towering wooden sculpture called "Ven a La Luz" welcomes guests onto the beach at Ahau Tulum in Mexico.

Trend moving into the mainstream

What started as a niche boho scene has broadened into a widely adopted template for modern beach travel. Designers, hoteliers, and travelers are all borrowing the same visual language of calm, craft, and comfort. That crossover is why destinations like Tulum now feel both aspirational and attainable.

As more travelers seek authentic feeling stays, the industry responds with thoughtful design and curated experiences. The trend shows how aesthetic values shape where people decide to go and how they want to feel while there. Travelers today often look for meaning as much as they look for style.

Tulum, Mexico. May 25, 2021. Clothing and souvenir shopping stalls at the entrance of Chilam Balam hotel

What visitors bring home

Stays in places like Tulum influence how travelers want to live, from relaxed wardrobes to a home filled with natural textures. The travel moment can spark small lifestyle changes that last long after the flight home. In that way, a single getaway can reshape how someone defines comfort and style.

The mix of wellness, craft, and simple luxury is easy to carry into daily life because it prioritizes calm and authenticity. Travelers often return wanting to recreate that slow rhythm in their own homes. That translation from travel to everyday life is one reason the trend keeps spreading as Florida follows this growing shift.

Tulum, Mexico. May 25, 2021. Multi colored Tulum text sign in the city on a bright sunny day

Share a dream escape

The best getaways balance style with rest, giving visitors a chance to recharge in beautiful, intentional spaces. Tulum shows that a destination can be both a design showcase and a place to slow down, and that combination is what many travelers now seek.

Which modern boho escape would make the dream getaway for travelers? Share thoughts below!

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This slideshow was made with AI assistance and human editing.

Nauris Pukis
Somewhere between tourist and local. I've always been remote-first. Home is my anchor, but the world is my creative fuel. I love to spend months absorbing each destination, absorbing local inspiration into my work, proving that the best ideas often have foreign accents.

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